Social media is more than just posting
A consistent social media strategy is like keeping your digital storefront open for business. By posting regularly, you stay top of mind with your audience and build trust. However, your strategy should include a variety of content types to maximum impact.
Consistency is Key:
Posting regularly builds brand recognition and shows your audience you're reliable and active. It keeps your community engaged and nurtures customer loyalty over time.
The Power of Stories:
Stories offer a way to show a more authentic, "behind the scenes" look at your business. Their short, engaging format is perfect for building urgency, running quick polls, and connecting with your audience on a personal level.
The Reach of Reels:
Short form video is a powerful tool for reaching new people. The social media algorithms often prioritise Reels, boosting your discoverability and helping you connect with audiences far beyond your current followers.
Are Reels worth it for businesses?
They do take more effort and skill than a simple image post, but yes they are worth it, if done right.
Reels have the highest organic reach across Instagram and Facebook right now.
They’re great for showing behind-the-scenes, product demos, quick tips, or storytelling.
Businesses that post Reels consistently often see 2–3x more engagement and reach compared to static posts.
They’re especially good for brand awareness and discovery, less so for direct sales (unless paired with ads)
